Case Study: National Juvenile Justice Network (NJJN)
Skills at a glance: Project management and creation, cross-functional team, graphic design, digital narrative organizing strategy
My partnership with NJJN worked so well that they brought me on their staff a year later as their Youth Communications Consultant. When I arrived they grasped the goal of building strong partnerships with youth justice organizations and the adults that run them but they struggled to execute a direct and consistent line and connection with their most important stakeholder: youth.
So I devised and managed projects that would increase youth engagement.
The Actions
I knew that those who are most impacted need to be the voice of solution so I proposed a plan to conduct outreach and relationship building, professional development in narrative strategy campaigns specifically targeted to social media, a space youth interact with daily, and building our capacity to ethically engage with youth.
As a result, I was able to build relationships and trust with youth who felt comfortable working with the network, gain insight into how youth felt the organization could best serve them in their advocacy efforts to transform the system, manage those projects, and take the led on several social media campaigns.
The Results
My focus increased the amount of traffic not only to the website but all social media channels, it expanded its reach to youth across the country, and shifted and informed the way that NJJN and organizations within the network approached their work when their goal is youth justice.